About me


I love what I do

I can't emphasise this enough. I am passionate about my work.


I'm the kind of person who wakes up in the middle of the night with an idea that I want to start working on immediately. I'm enthusiastic about delivering the best user experience that I can.


I ask a lot of questions and I'm proactive with ideas. I work hard and I'm proud of the work that I deliver. 


I'm particular about words

UX writing is a big part of what I do. I am focused on using the right words to help get users where they need to be.


I write copy that no-one notices. This includes buttons, headers, pop-ups, onboarding, tooltips and instructions.

I'll agonise over a sentence and iterate it until I'm confident I have the most comprehensive and concise wording possible.


I present to humans

UX professionals take a human-centred approach to their designs. I take a human-centred approach to everything.

When I present my work to developers and stakeholders, I want them to really understand my thinking and buy into my designs. 


I prefer to use simple language, rather than dazzle with terminology. Stakeholders are humans too!


I mentor juniors

Over the years I have learned so much from UX professionals who have chosen to give back to the community by mentoring juniors in their free time - a decision I always admired.

I am now a member of various groups dedicated to sharing knowledge and advice on projects. I regularly review work posted by juniors beginning their UX career. 

I hope that by passing on knowledge and practical advice, I can help others who strive for a successful career in UX.


I'm outdoorsy 

When I'm not working, I'm outside. I like hiking, wakeboarding, swimming, running, snowboarding and mini-breaks in my camper van. 

I started growing my own veggies this year too so I spend a lot of time in the garden. Impulse shopping for me always includes a pot plant. After all, you can never have too many plants. 

I also love food. But who doesn't?! Carrot cake is where it's at. I've also never found a chocolate biscuit I didn't like. 

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