Role: Senior Product Design Manager, Tesco

Growing customer value across Tesco Clubcard

Increasing awareness, participation and engagement across multiple propositions, delivering value to both customers and Tesco.

17.3m

Digital Clubcard users

93%

Digital CSAT score

+1.4m

Digital user growth YoY

4m

User propositions interaction

The approach

Evolving key propositions

A large part of my role involved supporting propositions across the wider Clubcard ecosystem, helping teams improve discovery, engagement and participation. My role focused on improving how customers discover, access and engage with those experiences across the loyalty ecosystem.

A large part of my role involved supporting propositions across the wider Clubcard ecosystem, helping teams improve discovery, engagement and participation. My role focused on improving how customers discover, access and engage with those experiences across the loyalty ecosystem.

Your Clubcard Prices

Personalised offers designed to increase relevance and help customers discover value tailored to their shopping habits, with improvements focused on visibility, awareness and activation.

1.5m customers

Active customers received the trial

£997k revenue

Incremental revenue over 6 weeks trial

10.5% awareness

+7.8 increase via quick links in Q1

Reward Partners

Helping customers turn Clubcard points into experiences, days out and partner rewards, with work spanning discovery, redemption and engagement journeys.

2.21m total

Total Reward Partner customers

100k new

New Reward Partner customers in Q1

605k repeat

Repeat customers redeemed in Q1

Missions & Challenges

Encouraging engagement through personalised goals, progress tracking and reward-driven experiences. The programme delivered the highest-performing campaign and first supplier-funded collective mission.

13m revenue

Revenue contribution from Missions (FY26)

1m customers

Customers reached through P&G mission.

49.2% awareness

Customer awareness post opt in roll out

Christmas Savers

Supporting customers in setting aside value for seasonal spending through savings goals, progress tracking and clearer visibility of accrued savings.

+41% customer engagement

Increase YoY engagement with digital top-up feature

£4.25m savings

Total customer savings via digital top-up in Q1 (+41% YoY)

Coupons

Improving how customers discover, load and redeem offers throughout their shopping journey, including concepts such as Coupons in Basket and reducing friction within redemption flows.

36.8% awareness

Customer awareness (FY26)

27.3% participation

Customer participation (FY26)

+66% engagement

Coupon engagement

Supporting Experiences

Helping customers discover, access and act on Clubcard value across their shopping journey.

Wallet

Scanning

Offline Clubcard

Navigation

Savings

Points Partners

Homepage design

Value Cards

Notifications

Goal Setting

Points history

Unpacked

Building the capability

Enabling growth at scale

Supporting a growing loyalty ecosystem required more than proposition-level improvements. Alongside individual initiatives, we created shared frameworks, reusable capabilities and aligned ways of working that helped teams deliver more consistently across Clubcard.

Prism

A shared framework for understanding and organising Clubcard value, helping teams align around a common experience model and identify opportunities across the ecosystem.

Loyalty as a Service (LaaS)

Reusable loyalty capabilities designed to help propositions integrate more consistently into Tesco journeys, reducing duplication and enabling faster delivery.

Ecosystem alignment

Bringing together squads, propositions and roadmaps around a shared view of customer value, helping teams make decisions that supported the wider Clubcard experience.

Growing customer value across Tesco Clubcard

Increasing awareness, participation and engagement across multiple propositions, delivering value to both customers and Tesco.

17.3m

Digital Clubcard users

93%

Digital CSAT score

+1.4m

Digital user growth YoY

4m

User propositions interaction

The approach

Evolving key propositions

A large part of my role involved supporting propositions across the wider Clubcard ecosystem, helping teams improve discovery, engagement and participation. My role focused on improving how customers discover, access and engage with those experiences across the loyalty ecosystem.

Your Clubcard Prices

1.5m customers

£997k revenue

10.5% awareness

Reward Partners

2.21m total

100k new

605k repeat

Missions & Challenges

13m revenue

1m customers

49.2% awareness

Christmas Savers

+41% customer engagement

£4.25m savings

Coupons

36.8% awareness

27.3% participation

+66% engagement

Supporting Experiences

Wallet

Scanning

Offline Clubcard

Navigation

Savings

Points Partners

Homepage design

Value Cards

Notifications

Goal Setting

Points history

Unpacked

Building the capability

Enabling growth at scale

Supporting a growing loyalty ecosystem required more than proposition-level improvements. Alongside individual initiatives, we created shared frameworks, reusable capabilities and aligned ways of working that helped teams deliver more consistently across Clubcard.

Prism

A shared framework for understanding and organising Clubcard value, helping teams align around a common experience model and identify opportunities across the ecosystem.

Loyalty as a Service (LaaS)

Reusable loyalty capabilities designed to help propositions integrate more consistently into Tesco journeys, reducing duplication and enabling faster delivery.

Ecosystem alignment

Bringing together squads, propositions and roadmaps around a shared view of customer value, helping teams make decisions that supported the wider Clubcard experience.

"She doesn't just design, she listens. To customers, to teams, to the data and then brings it all together in ways that feel intuitive and spot on."

"She doesn't just design, she listens. To customers, to teams, to the data and then brings it all together in ways that feel intuitive and spot on."

Harneet Kaur ChhabraProduct Manager, Tesco

"She doesn't just design, she listens. To customers, to teams, to the data
and then brings it all together in ways that feel intuitive and spot on."

"She doesn't just design, she listens. To customers, to teams, to the data
and then brings it all together in ways that feel intuitive and spot on."

Harneet Kaur Chhabra
Product Manager, Tesco