Product Design Leader
Product Design Leader
Product Design Leader
Rebecca Smeeth
Rebecca Smeeth
Leading design across complex products and portfolios, shaping strategy, developing teams and turning customer and business needs into better experiences.
Leading design across complex products and portfolios, shaping strategy, developing teams and turning customer and business needs into better experiences.
Leading design across complex products and portfolios, shaping strategy, developing teams and turning customer and business needs into better experiences.
20+
20+
Years in digital product
and UX design
Years in digital product
and UX design
17.3m
Digital Clubcard
customers served
Digital Clubcard
customers served
11
Designers led and developed
Featured case studies
Leading design across Tesco Clubcard
Leading design across Tesco Clubcard
17.3m digital customers | 6 product squads
17.3m digital customers
View case study
Improving global risk operations at JPMorgan
Improving global risk ops at JPMorgan
$1tn daily transactions | 70+ product team
$1tn daily transactions
View case study
Transforming Three's digital experience
Transforming Three's digital experience
£109k monthly operational savings
View case study
Leadership Approach
Leadership Approach
My approach combines strategic direction with hands-on design leadership, giving teams the clarity and autonomy to do their best work.
My approach combines strategic direction with hands-on design leadership, giving teams the clarity and autonomy to do their best work.
01
01
Create clarity
Set direction, make priorities visible and help teams focus on the customer and business outcomes that matter most.
Set direction, make priorities visible and help teams focus on the customer and business outcomes that matter most.
02
02
Stay close to the work
Stay involved in customer insight and key design decisions, challenging thinking and raising the quality of the work.
03
03
Develop people and teams
Build confident, accountable designers through trust, clear expectations, coaching and meaningful ownership.
My experience
My experience
Product Design Manager
Senior Design Manager
2022 - Present, Tesco Clubcard
Lead design across Tesco's loyalty ecosystem, setting direction across 14+ propositions, six squads and a growing design team serving 17.3m digital Clubcard customers.
Lead design across Tesco's loyalty ecosystem, setting direction across 14+ propositions, six squads and a growing design team serving 17.3m digital Clubcard customers.
UX Designer, VP
UX Designer, VP
2020 - 2022, JP Morgan
Led UX for complex risk operations products supporting the management of around $1tn in daily financial activity across global markets.
Led UX for complex risk operations products supporting the management of around $1tn in daily financial activity across global markets.
Lead Product Designer
Lead Product Designer
2018 - 2020, Three
Led product design across Three's core digital experiences, increasing registration success from 19% to 71% and reducing complaints by 50,000 per month.
Led product design across Three's core digital experiences, increasing registration success from 19% to 71% and reducing complaints by 50,000 per month.
Senior Product Designer
Senior Product Designer
2016 - 2018, Vodafone
Designed end-to-end acquisition and commerce journeys across Vodafone’s consumer web estate, supporting major launches and improving consistency through scalable UI patterns.
Designed end-to-end acquisition and commerce journeys across Vodafone’s consumer web estate, supporting major launches and improving consistency through scalable UI patterns.
Design Consultant
Design Consultant
2009 - 2016, Contract Roles
Delivered product and UX work across retail, telecoms, automotive and financial services, including Virgin, Starbucks, Audi, Volvo, Standard Life and GAME.
Delivered product and UX work across retail, telecoms, automotive and financial services, including Virgin, Starbucks, Audi, Volvo, Standard Life and GAME.
