Rebecca Smeeth
Product Design Leader. Untangling complex problems to create intuitive digital products. Connecting customer needs, business goals and design expertise.
Product Design Leader. Untangling complex problems to create intuitive digital products. Connecting customer needs, business goals and design expertise.
Product Design Leader. Untangling complex problems to create intuitive digital products. Connecting customer needs, business goals and design expertise.
20+
20+
20+
Years in digital product
and UX design
Years in digital product
and UX design
17.3m
17.3m
Digital Clubcard
customers served
Digital Clubcard
customers served
6
6
Multidisciplinary product
squads supported
Multidisciplinary product
squads supported
Please note: This portolio is a work in progess
Note: This portolio is a work in progess
Featured case studies
Redesigning the Reward Partner experience at Tesco
Simplified the end-to-end journey, helping 2.2m customers discover, choose and redeem rewards with less effort.
605k+ repeat redemptions | 100k+ new customers YoY
Coming soon
Reimagining mobile onboarding at Three
Redesigned a critical onboarding journey when digital channels became customers' primary route to support and account management.
19% → 71% registration success | £109k monthly operational savings
Coming soon
About me
About me
About me
I’m a product designer and leader who cares deeply about making things better, whether that’s the customer experience, the quality of the work or how a team operates. I’m curious, direct and comfortable getting into the detail. I enjoy bringing clarity to complexity, bringing people together and helping teams move forward, while creating an environment where people feel supported, trusted and able to do their best work.
I’m a product designer and leader who cares deeply about making things better, whether that’s the customer experience, the quality of the work or how a team operates. I’m curious, direct and comfortable getting into the detail. I enjoy bringing clarity to complexity, bringing people together and helping teams move forward, while creating an environment where people feel supported, trusted and able to do their best work.
My experience
Product Design Manager
Senior Design Manager
2022 - Present, Tesco Clubcard
Leading design across Tesco's loyalty ecosystem, spanning customer engagement, rewards, savings and value propositions. Responsible for growing and developing multidisciplinary teams, shaping product direction and improving how design is delivered at scale. Established shared frameworks used across a 14+ proposition portfolio and led teams supporting experiences used by 17m+ Clubcard customers.
Leading design across Tesco's loyalty ecosystem, spanning customer engagement, rewards, savings and value propositions. Responsible for growing and developing multidisciplinary teams, shaping product direction and improving how design is delivered at scale. Established shared frameworks used across a 14+ proposition portfolio and led teams supporting experiences used by 17m+ Clubcard customers.
UX Designer, VP
UX Designer, VP
2021 - 2022, JP Morgan
Led design for risk operations products within Digital Securities Services, supporting the management of $1tn of daily financial activity. Defined interaction models, data visualisation patterns and workflows for complex operational and regulatory processes in a rapidly evolving domain.
Led design for risk operations products within Digital Securities Services, supporting the management of $1tn of daily financial activity. Defined interaction models, data visualisation patterns and workflows for complex operational and regulatory processes in a rapidly evolving domain.
Lead Product Designer
Lead Product Designer
2018 - 2021, Three
Led design across Three's core utility and loyalty apps during a period of significant digital growth. Rebuilt onboarding and registration, increasing success from 19% to 71%, reducing complaints by 50,000 per month and delivering £109k monthly operational savings. Introduced Three's first design system and supported multiple major product launches.
Led design across Three's core utility and loyalty apps during a period of significant digital growth. Rebuilt onboarding and registration, increasing success from 19% to 71%, reducing complaints by 50,000 per month and delivering £109k monthly operational savings. Introduced Three's first design system and supported multiple major product launches.
Senior Product Designer
Senior Product Designer
2017 - 2018, Vodafone
Designed end-to-end acquisition and commerce journeys across Vodafone's consumer web estate, supporting major device launches and broadband propositions. Improved product discovery, introduced scalable UI patterns and contributed to a more consistent, accessible experience across the platform.
Designed end-to-end acquisition and commerce journeys across Vodafone's consumer web estate, supporting major device launches and broadband propositions. Improved product discovery, introduced scalable UI patterns and contributed to a more consistent, accessible experience across the platform.
Design Consultant
Design Consultant
2009 - 2018, Contract Roles
Delivered digital products and services across telecoms, retail, automotive and financial services. Worked with organisations including Audi, Volvo, Standard Life and GAME, building expertise across product design, UX, UI, service design and design systems.
Delivered digital products and services across telecoms, retail, automotive and financial services. Worked with organisations including Audi, Volvo, Standard Life and GAME, building expertise across product design, UX, UI, service design and design systems.
"Rebecca is the kind of leader you trust to run a design team well; thoughtful, direct, and deeply committed to doing things properly."
"Rebecca is the kind of leader you trust to run a design team well; thoughtful, direct, and deeply committed to doing things properly."
"Rebecca is the kind of leader you trust to run a design team well; thoughtful, direct, and deeply committed to doing things properly."
Chloe Smith, Head of Product Design, Tesco
Chloe Smith, Head of Product Design, Tesco
Education & Professional Development
Education & Professional Development
Graphic Design HND
Graphic Design HND
Northbrook College, 2009 - 2011
BA Hons Human Resource Mangement
BA Hons Human Resource Mangement
Southampton Solent University, 1997 - 2000
Advanced Business Studies
Advanced Business Studies
Farnborough Technology College, 1995 - 1997
Interaction Design Principles
Interaction Design Principles
Nielsen Norman Group, August 2020
The Human Mind and Usability
The Human Mind and Usability
Nielsen Norman Group, August 2020
Information Architecture
Information Architecture
Nielsen Norman Group, August 2020
Persuasive and Emotional Design
Persuasive and Emotional Design
Nielsen Norman Group, August 2020
Usability and User Experience
Usability and User Experience
Nielsen Norman Group, August 2020
UX Design - Wireframing
UX Design - Wireframing
September 2018
UX Design for Graphic Designers
UX Design for Graphic Designers
September 2018
UX Fundamentals
UX Fundamentals
September 2018