Role: Senior Product Design Manager, Tesco
Leading design across digital Clubcard
17.3m
93%
The challenge
Coordinating a growing loyalty ecosystem
The approach
Increasing visibility across the whole portfolio
As Loyalty expanded, visibility became a challenge. I introduced a shared planning rhythm that connected priorities, capacity, discovery and delivery across the portfolio.
Shared Portfolio View
Created visibility across 30+ initiatives, helping teams understand how work connected across the wider ecosystem.
Capacity & Prioritisation
Connected roadmap ambitions with design capacity, creating more realistic planning conversations.
Dependencies & Risk
Surfaced dependencies and delivery risks earlier, helping teams make more informed trade-offs.
Aligning the Clubcard experience
To support more connected decision-making, I helped align teams around shared initiatives and customer outcomes, creating a clearer view of how propositions, journeys and priorities fitted together across the ecosystem.
Strategic Initiatives
Prism
Creating a clearer model for how customers earn, hold and spend value across Clubcard.
Loyalty as a Service (LaaS)
Extending Clubcard beyond loyalty touchpoints and into wider shopping journeys.
Core journeys
Wallet
Scanning
Coupons
Missions
Savings
Value
Partners
Rewards
Savings schemes
Points
Building team capability
Alongside delivery, I focused on strengthening the design team's effectiveness through coaching, planning, recruitment and clearer ways of working.
Team growth
Expanded and strengthened the Loyalty design team through hiring, onboarding and development.
Quality and consistency
Introduced practices that improved design quality, collaboration and delivery confidence.
Planning and leadership
Created greater predictability and alignment through structured quarterly planning and portfolio oversight.