Case studies

A selection of work focused on improving how products are designed and delivered at scale. This includes shaping team structures, introducing better ways of working, and delivering product improvements that drive engagement, conversion and customer value.

A selection of work focused on improving how products are designed and delivered at scale. This includes shaping team structures, introducing better ways of working, and delivering product improvements that drive engagement, conversion and customer value.

A selection of work focused on improving how products are designed and delivered at scale. This includes shaping team structures, introducing better ways of working, and delivering product improvements that drive engagement, conversion and customer value.

Designing customer value across Clubcard

Shaped a portfolio of Clubcard propositions, helping customers discover, access and engage with more loyalty value.

17.3m members | 14+ propositions | 30+ initiatives

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Leading design across digital Clubcard

Led design across six squads, improving planning, alignment and delivery across Tesco's digital loyalty ecosystem.

11 designers managed and developed | 30+ initiatives coordinated

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Redesigning the Reward Partner experience at Tesco

Simplified the end-to-end journey, helping 2.2m customers discover, choose and redeem rewards with less effort.

605k+ repeat redemptions | 235.7k new customers YoY

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Improving global risk operations at JPMorgan

Embedded user-centred design into a global Corporate & Investment Banking platform, helping teams make better product decisions through UX insight.

$1tn daily transactions | 70+ product team

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Reimagining onboarding at Three

Redesigned Three's onboarding experience during the COVID-19 pandemic, reducing customer complaints by 50,000 per month.

19% → 71% registration success | £109k monthly operational savings

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Scaling Tesco's home delivery subscription

Achieving 690k subscribers, 90% retention and £14m in annual sales.

Coming soon

Designing a loyalty platform for Virgin brands

Creating a unified rewards experience for 60+ Virgin brands.

Coming soon