Role: Senior Product Design Manager, Tesco
Designing customer value across clubcard
17.3m
93%
30+
4m
Over four years, I helped shape loyalty experiences used by 17.3 million Clubcard members, improving how customers discover, access and engage with value across the Clubcard ecosystem.
Customer value is delivered through a connected portfolio of rewards, savings and engagement propositions. My work spanned multiple initiatives designed to help customers save money, unlock more value from their Clubcard membership and build stronger loyalty habits.
Portfolio highlights
Your Clubcard Prices
Personalised offers designed to increase relevance and help customers discover value tailored to their shopping habits, with improvements focused on visibility, awareness and activation.
1.5m customers
Active customers received the trial
£997k revenue
Incremental revenue over 6 weeks trial
10.5% awareness
+7.8 increase via quick links in Q1
Reward Partners
Helping customers turn Clubcard points into experiences, days out and partner rewards, with work spanning discovery, redemption and engagement journeys.
2.21m total
Total Reward Partner customers
100k new
New Reward Partner customers in Q1
605k repeat
Repeat customers redeemed in Q1
Missions & Challenges
Encouraging engagement through personalised goals, progress tracking and reward-driven experiences. The programme delivered the highest-performing campaign and first supplier-funded collective mission.
13m revenue
Revenue contribution from Missions (FY26)
1m customers
Customers reached through P&G mission.
49.2% awareness
Customer awareness post opt in roll out
Christmas Savers
Supporting customers in setting aside value for seasonal spending through savings goals, progress tracking and clearer visibility of accrued savings.
+41% customer engagement
Increase YoY engagement with digital top-up feature
£4.25m savings
Total customer savings via digital top-up in Q1 (+41% YoY)
Coupons
Improving how customers discover, load and redeem offers throughout their shopping journey, including concepts such as Coupons in Basket and reducing friction within redemption flows.
36.8% awareness
Customer awareness (FY26)
27.3% participation
Customer participation (FY26)
+66% engagement
Coupon engagement
Supporting Experiences
Helping customers discover, access and act on Clubcard value across their shopping journey.