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Virgin Red Reward Club

Overview

Contract role developing a new product - Virgin Red.

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The goal was to design a website and app to bring Virgin Group companies together into one rewards club. We were tasked to design a loyalty platform to encourage cross-sell into multiple Virgin companies. Working in an Agile environment (scrum).

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This project covers partner integration, sign up and redemption journeys, prototyping and user testing.

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Background

The Virgin Group has expanded into many sectors including travel, health, media and banking. There are now more than 60 Virgin companies worldwide.

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Each company operates independently with no crossover. This meant there was no benefit for a Virgin Media customer to choose Virgin Active as their new gym, for example. 

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Virgin wanted to take this opportunity to encourage cross-sell across various companies, by rewarding current customers on a points based system. Points could be accumulated from the Virgin companies you were signed up already, and you could spend them on other Virgin products. 

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Challenges

Virgin Group company integration

 

The website and app needed a seamless user experience to account for a large number of different scenarios. We needed to create a sign up experience that allowed all Virgin companies and customers to register in one simple journey. 

Partner integration

 

We needed to develop offer redemption flows for a variety of different partners in a consistent layout whilst allowing users to find particular offers they might be interested in. 

Developing the product

Modules-Virgin-Home.jpg
Integrated sign up

Collaboration with Virgin brands to establish a coherent registration experience. 

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Redeeming Rewards

Collaboration with multiple partners to a create seamless redemption journeys.

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Final Designs

UI designs to demonstrate use of layout, typography, imagery, and colour and shape.

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